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Examples
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The problem: Its portfolio largely consists of premium brands such as Ben & Jerry's ice cream and personal-care products such as Dove and Lynx.
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The shocking video footage taken at the company's Nebraska egg factory showed live hens confined in cages with dead birds; hens caught in cage wires, unable to escape; sick and injured hens; and birds dying from dehydration and starvation, just inches away from food and water -- it led to major retailers such as Ben & Jerry's dumping the company as an egg supplier.
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Lawry's is one of several brands Unilever, holder of brands such as Ben & Jerry's ice cream and Dove soap, has been looking to sell in a bid to compete more effectively with rivals such as Procter & Gamble Co.
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It was an appeal that Yankee Democrats seemed to understand in translation: I'm a Southerner, like the last three Democratic presidents, and, as such, I am more electable than the "Ben & Jerry" guy from Vermont.
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The third leg of the strategy is what Gavin calls "gradually upgrading customers to a better experience, which means offering IMAX screens, superior quality seating, VIP rooms and retail options such as Ben & Jerry and Costa Coffee franchises".
Telegraph.co.uk - Telegraph online, Daily Telegraph and Sunday Telegraph 2010
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Other companies, such as Ben & Jerry's, have no official policy but provide unofficial space for the practice and don't bat an eye when someone spends an extra half hour snoozing in the massage room.
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Brands such as Ben & Jerry's and Snapple have been criticized by consumers once they were acquired by large corporations.
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AMSTERDAM-Unilever NV, maker of consumer products such as Ben & Jerry's ice cream and Dove soap, saw fourth quarter earnings fall by 27 percent after its year-ago figures were
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Brands such as Ben & Jerry's and Snapple have been criticized by consumers once they were acquired by large corporations.
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Brands such as Ben & Jerry's and Snapple have been criticized by consumers once they were acquired by large corporations.
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